After Domainertising reviewed Interbrand's 2010 Top 100 Global Brands, we noticed a common naming strategy of keeping names short. Roughly 29% of the Top 100 global brands use short names and/or acronyms (4-letters or less) for their easy-to-remember brand names. When selecting a brand name think big with a short, memorable domain name.
Though not on the list, let's discuss Facebook's naming strategy from their original 'The Facebook' name. Amazing it took Facebook this long to figure out FB.com is the ticket to co-brand alongside Facebook as it recently acquired the 2-letter domain. Remember the line in the Social Network movie when the Napster Internet guy schooled Zuckerberg to lose the 'The' in the young company's TheFacebook.com name & go with Facebook.com.
We say the hell with even this shorter version of Facebook.com from the original TheFacebook name as said in the movie, and we suggest to Facebook to re-brand entirely with 'FB' and brand the power of a short, extremely rare 2-letter domain they now have- FB.com. FB.com is far cooler and cleaner than TheFacebook.com and Facebook.com by a long shot. Some of the top global brands have figured out the obvious- short brand names are cool. This is not rocket science.