As mentioned in a previous blogpost, roughly 30% of the Top 100 global brands use short names of four letters or less (2L, 3L & 4L). Furthermore, the top brands using short names of five letters (5L) or less equate to 45% on Interbrand's Top 100 Global Brand list of companies keeping it simple and easier for recall with branding to their customer base. We have not counted the six letter name (6L) companies yet, but it is safe to say that the majority of these top brands use short names that consist of six letters or less. The extreme rarity of short names with available domain names leads to high values for quality names. If you are a start-up, you know how difficult it is to claim a top notch domain name for your company. More importantly, it is smart, sharp and aware to purchase elite domains for your business. Your naming choices are worth their weight in Gold.
Going forward with Domainertising (formerly Inside Domaining), we will be studying and analyzing some of the top global brands as case studies into how these top brands have mastered naming and branding strategies in the advertising world both online and offline. The reasoning behind Inside Domaining's re-branding to Domainertising is to combine the business topics of naming and advertising without pigeon-holing ourselves to the domain industry. In order to broaden our audience, we will be using jargon that people understand when it comes to advertising and Internet advertising. Most people do not understand domain jargon and the domain industry as a whole is way too small compared to the power domains have in generating big money both online and offline with the right naming strategies and modern Internet marketing techniques.
In an effort to shine a light on the big time pros- the successful global brands, Domainertising will attempt to bring the masses out of the darkness of traditional thinking into the creative new media mindset. We will start with Coca-Cola's marketing approach. Also, we will be adding share buttons to be displayed at the bottom of each blogpost (for now you can use the twitter & facebook buttons to the right of our home page... oh, & many thanks in advance; do it now & do it as a habit please! ;)). We will share our ideas with you and strive with our mission as a team to raise domain awareness to those who know the value of advertising but have not yet grasped the importance and intrinsic value of high quality domain names.
If you have a vested interest in the domain industry, we ask for your support in sharing Domainertising strategies of these top brands as "proof in the pudding" that naming works. Please feel free to share our blog posts virally via email, re-tweets, facebook, etc. Let's be team players. The domain industry is too fragmented and needs some teamwork in order to ramp up. Let's spread the new word- "Domainertising" and reveal the best kept secret to Madison Avenue once and for all. Let's do this. We will all benefit.
P.S. Share on Twitter and/or Facebook click share buttons to the right
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